Brand building – difficult to beat!
One highlight of the last tertial has been the acquisition by Remy Cointreau of the Bruichladdich distillery. This deal is fascinating in many ways; the distillery business was essentially resurrected in 2000 when bought out by a group of investors. It sat neatly in the premium end of the market selling a single malt product.
The heritage of the distillery has no doubt been an advantage, however the new team were innovative in terms of products and marketing and over ten years appeared to have created significant value. For Remy, finding an acquisition in premium whisky is challenging. The Bruichladdich deal gives them their first top tier Scottish Whisky brand and allows them to leverage their global distribution muscle to create value from the deal over the longer term.
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Oghma Partners was established in 2008 and provides acquisition, divestment, fund raising and strategy advice to European food and beverage companies and investors. For further information on how Oghma can assist food and beverage manufacturers and distributors, please do contact us via phone or email.