Project Neo

Project Neo was the sale of McCambridge Cake. Oghma Partners was appointed to sell McCambridge Cake a multi-site, multi country manufacturer of private-label cake products by Barclays Ventures. After careful analysis Oghma identified a list of over 30 potentially interested parties for the business – based in both the UK and overseas and being both trade and private equity. The potential buyers were contacted on a no-names basis and 14 Information Memorandums were sent out under a Non-Disclosure Agreement. 4 initial Offers were received for the business. Oghma Partners ran a second round of the process including the preparation of Management Presentations; the overseeing of site visits and; the setting up of a data room. Oghma Partners collated and reviewed the Final Offers with the client and oversaw the final stages of due diligence with the chosen buyer. Oghma co-ordinated the final stages of the Process working with the legal advisors to ensure a positive outcome to the negotiations. Oghma was appointment in April 2012 and the deal was completed in December 2012.